Get Your Mom a ‘Bert’ for Mother’s Day

Your Mother Doesn’t Want No Stinking Flowers


She’s taught you right from wrong, has always been in your corner no matter what, and has always taken comfort in all of your achievements. Yet, all too often, it’s hard to find the right words to say to express your gratitude. A mother’s love is infinite, unwavering and very easy to take for granted.

This Mother’s Day, forgo the traditional flowers and stale candy, and express your appreciation by giving her something she really wants and deserves: a pop culture humor book about men’s mustaches.

Whether it was Pancho Villa’s fly honeys or Clark Gable’s groupies, throughout the history of time, women have always embraced the male mustache. A mustache is to a man’s face what flowers are to springtime, and “The Book of “Bert”: High-Class Stars with Some High-Class ‘Stache drives that point home and chronicles every follicle.

The book, written by thecheappop.com founder Jon Chattman along with pal Rich Tarantino, is delightful journey through mustache history featuring 25 well-known personalities ranked on their mustache integrity along with special sidebars that honor others who made their mark with some fuzz above. The book, likely the most important ever released before, is more refreshing than a day at the spa, and more pleasing than any manicure or vibrator.

Various celebrities from Juno’s Michael Cera to The Today Show’s Meredith Vieira share their thoughts on the book and sex god John Oates, the former mustachioed music legend of pop duo Hall & Oates, lends the book its foreward.

“From every angle, in every photograph, bopping through every silly 80’s MTV moment, my mustache became my marquis until I could not distinguish between it and me,” Oates recalls.

Men with mustaches clearly have more character above their upper lip than in their entire body. So this Mother’s Day, show your mother how much you love her without saying anything at all. Say it with a ’stache.

For interviews with the authors, or information on obtaining an advanced copy of The Book of Bert, email Oren Phillips at ophillipspr@gmail.com. For updates on the book, check out thecheappop.com.